LGBTQ+ TikTok creators want brands to reach out early
LGBTQ+ TikTok creators spoke out in June about how brands tend to reach out last minute before a big event. June is Pride Month and National Indigenous History Month. February is Black History Month. Underrepresented and marginalized creators feel that the "last-minute" approach makes them "feel like an afterthought". BIPOC creators could learn from LGBTQ+ TikTok creators. For more, read our past issue.
LGBTQ+ TikTok creators offer advice to brands during Pride Month 🏳️🌈 🏳️⚧️
Minority creators could learn from LGBTQ+ TikTok creators They're speaking out about how brands can better reach out before Pride Month for a campaign. June is Pride Month and National Indigenous History Month.
Cyrus Veyssi, a nonbinary content creator known for their comedy content, received 15 to 20 inquiries from brands for Pride Month, from May 25 to June 2nd. Veyssi says the last-minute approach "can feel like an afterthought" and advises a brand's outreach to begin with something personal that shows familiarity with the creator's content.
The biggest change for Pride Month, says Veyssi, is that 95% of requests are for TikTok videos in 2022, while most requests last year were for Instagram content. TikTok reported getting to 1 billion users in September 2021 with 386.6 million TikTok users aged 18 to 24 or 43.7% of all users worldwide.
